Hotels Aim to Help Guests Travel Lighter


For many travelers, packing a suitcase is a stressful endeavor; packing light, a perpetual fantasy. To help guests ditch excess baggage, hotels are partnering with fashion companies to deliver Instagram-worthy outfits directly to their guest rooms.

Last December, W Hotels teamed up with the subscription fashion service Rent the Runway to launch a closet concierge amenity at select hotels, including W Aspen, W South Beach, W Washington D.C. and W Hollywood. Upon booking, guests at these hotels gain access to Rent the Runway’s more than 15,000 women’s styles, as well as an edited selection of clothing and accessories based on each destination. For a one-time fee of $69, guests can rent four items for up to eight days; everything will be pressed and ready-to-wear upon arrival. When checking out, guests just return the rented items to the front desk.

“It’s great for single-use pieces like winter boots or going-out gear in Aspen that is heavy and bulky to pack, expensive to buy and something travelers won’t likely reuse at home,” said Anthony Ingham, global brand leader at W Hotels Worldwide. (W Aspen rooms start at $299.)

While the initial concept was geared toward a leisure traveler, the demand has been great among millennial professionals on corporate business trips. “This type of guest rarely checks a bag and has the tendency to blend work and play,” Mr. Ingham said.

“Our clients tell us a main reason they use our services is because of the ‘selfie effect,’ meaning they don’t want to be seen on social media wearing the same thing twice,” said Bethany Sharp, president and co-founder of Lady Jetset.

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Credit…Sarah Kerens

Troutbeck, a 250-acre retreat in New York’s Hudson Valley, launched a complimentary “borrow closet” for men, women and children in partnership with the classic British heritage brand Hunter. The closet is stocked with more than 50 outdoor staples from down vests and jackets to rain boots and backpacks stuffed with a field guide, binoculars, compass, first aid kit and picnic blanket (rooms from $240).

“Our guests love it and rely on it daily,” said Anthony Champalimaud, owner of Troutbeck. “Whims strike without notice. If guests decide they want to stroll through a snowfall, they’re prepared.” Travelers can also borrow sunglasses from the eyewear company Morgenthal Frederics during their stay.

Wellness warriors staying at Equinox Hotel Hudson Yards in New York City have access to a range of perks designed to lighten their luggage load (rooms from $700). As part of the hotel’s partnership with the activewear brand Rhone, guests can borrow workout gear at the front desk. The amenity is an extension of the hotel’s “roombar” service that includes Rhone women’s and men’s wear available for purchase (prices from $88). Guests who are also Equinox members receive the extra perk of having their workout wear laundered for free during their visit.



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