Black Friday 2019: The Holiday Shopping Season Begins

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In the age of e-commerce, Black Friday can feel like an anachronism. But don’t be fooled. The Friday after Thanksgiving remains enormously important — at least symbolically — to the retail industry. And millions of shoppers will still be out in stores, working off that turkey and stuffing by racing to find the best deals.

Many others will simply stay at home, content to cruise the internet to do their shopping. Whether it’s in stores or online, our reporters will be covering it here, with a little help from our friends at The Wirecutter.

Other things to steer clear of this Black Friday are not so much specific products as they are ideas you may be susceptible to, like buying in bulk or buying something you already have just because the price is good. Both are better in theory than they are in practice: Very few people actually need 40 snack bags of Cheetos or a third Bluetooth speaker, no matter how badly they’re tempted.

-Elissa Sanci

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