“Walking back through the lobby of this building, it just felt like home,” she said, adding that she found comfort in the lobby’s natural hues, the cozy fireplace and the tall windows that let in plenty of natural light.
The only problem? She didn’t like the second studio, either. While slightly larger than the first, it was still too small, although it also had a stunning view.
Hesitantly, the agent offered to show her another unit on the fourth floor, warning her that she might not like it: It was larger, but faced 10th Avenue and had no view to speak of.
“But even outside in the hallway, I was like, ‘I feel it!’” Ms. Parson said.
“The layout was the major selling point. I didn’t care that it had an obstructed view,” she said. “I felt a really good energy in here.”
And moving in that August, when Hudson Yards was a massive construction site years away from becoming a major attraction, she was offered a relatively low rent. She now pays $3,100 a month.
In the years since, she has found the space conducive to the needs of her growing jewelry line, which is now sold at Bloomingdale’s and Moda Operandi, among other places. She has never had a package lost or stolen. And when she is not at the gem markets in Jaipur, India, or at jewelry shows in London, she can print documents in the building’s office area or reserve rooms to meet with clients. She also books the lounge every December for her annual holiday trunk show.
“It’s funny, sometimes going into a building, the amenities seem like the last thing you’d use,” she said. “But here I actually use them a lot more than I thought.”